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Outbound Sales Insights

Practical strategies for MSPs, IT service firms, and cybersecurity companies looking to grow through outbound sales and AI-powered lead generation.

sales strategy8 min read

The True Cost of a Bad Sales Hire at Your MSP

A bad sales hire costs MSPs $150K-$250K when you factor in salary, tools, lost deals, and opportunity cost. Here is the full breakdown.

March 13, 2026Tamir Morris
appointment setting11 min read

How Much Does B2B Appointment Setting Cost in 2026?

B2B appointment setting costs $3,000-$15,000/month depending on model. Compare in-house SDR, pay-per-appointment, and managed service pricing with real ROI math.

March 12, 2026Tamir Morris
B2Bmeetings Blog — Outbound Sales Insights for MSPs & IT Firms